From his opening greeting of "Long Ashes" to the national cigar lighting ritual, Cigar Dave provides his loyal cigar lieutenants with current news and information regarding cigars, spirits, and other lifestyle diversions in a fast-paced lively format. Always truthful and politically incorrect, the General also leads his troops and wages battle in the fight against America's self-anointed pleasure police

The General's loyal lieutenants have bestowed upon him a long list of titles including: The King of Coronas, the Pope of Panatelas, the Rabbi of Robustos, the Sultan of Smoke, the Professor of Puff, the Prince of Pleasure, the Cigar Sommelier, and the Connoisseur-in-Chief.